Quit Following Me!
This is how the HTML markup for an ordinary link might look:
<a href="http://www.site.com/page.html>Visit My Page</a>
This is how the link would look after the nofollow attribute has been added, with the attribute portion shown in bold
<a href="http://www.site.com/page.html" rel="nofollow">Visit My Page</a>
If Google sees nofollow as part of a link, it will:
- NOT follow through to that page.
- NOT count the link in calculating PageRank link popularity scores.
- NOT count the anchor text in determining what terms the page being linked to is relevant for.
Why do this? So that other people don’t leave comments on your guestbook with links to their website. (This is called spamming a blog).