Social Media

Google Plus for Business

Set up your Google+ account

Google will rank you higher if you have a Google+ account. I’m talking about your company – not your personal account. So if you own a business, it’s a good idea to play the “Google Game” and create a Google+ Page if you want to increase your search engine results.

Google+ Business Pages require a personal profile to act as the owner of a business page – but the owner will remain anonymous. If you’re a web developer you can set up Google+ Pages for your clients and then add them as managers to the page later.

Differences between Google+ (Business) Pages & Google+ (Personal) Profiles:
•Pages can be made for a variety of different entities whereas profiles can only be made for people.
•Pages can have multiple administrators.
•The default privacy setting for elements on your page profile is public.
•Pages have the +1 button.
•Pages can’t +1 other pages, nor can they +1 stuff on the Web. (But like profiles, they can +1 inside Google+.)
•Pages can’t play games.
•Pages don’t have the option to share to ‘Extended circles’.
•Pages can’t hangout on a mobile device.
•Local pages have special fields that help people find the business’ physical location. Learn more about local pages.

Here’s how to get started:

  1. Create your Personal Google Account.
  2. Create a Business Google+ Page.
  3. On the left hand side of the screen – click on the ‘Pages’ icon.
  4. In the upper right corner of the screen – click ‘Create new page’
  5. Select a category for your company
       LOCAL BUSINESS – Select this to show up on Google Maps (you’ll later be allowed to enter your business hours) USE THIS IF YOU HAVE A STORE FRONT.
       CORPORATE ACCOUNTS – Select this and type in a category (you’ll later be allowed to enter a ‘tag line’)
  6. Add a profile photos (your logo). This should be 250 x 250 pixels.
  7. Type your first message (using your personal profile) asking people to ‘Follow your Google+ business page’.
  8. Click Finish.

SWITCH from your personal account to your business account by hoving over the profile picture in the top right corner.

SETTING UP YOUR BACKGROUND IMAGE:
Click the profile icon on the left vertical menu then click ‘edit profile’.
Click the horizontal background image (cover photo) to change it.
Select a photo from your computer.

ADDITIONAL BUSINESS INFORMATION:
Click on the various tabs to complete your profile – ‘About’, ‘Photos’, ‘Videos’, etc.
Add links to all other websites your company has a presence – (Facebook, Twitter, YouTube, Yelp, Angie’s List, your blog, etc.)

START COMMUNICATING:
Now post your first message under your business account. (Make sure to share your post publicly so everyone can see it.

How to add additional ADMINS:
Once you are on your business page – hover over your profile image to see the drop down menu. Select ‘Managers’. You can then send an invite to another person to also be an admin of the page. They must have a gmail account to participate. Admins cannot delete other admins. The owner still remains the owner. This is good for web developers so that their clients don’t accidently delete their profile then come running back to you asking you to fix it.
googlePlusAdmin

Transfer Ownership:
Only people who have been managers of a page for over 2 weeks can become the owner. Learn more here: http://support.google.com/plus/bin/answer.py?hl=en&p=transfer_page_ownership&answer=2380629

Download the Guide

 

2 thoughts on “Google Plus for Business”

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